We’ve been branding things from cattle, to jewellery and even people for thousands of years. We began by burning our mark into things to signal ownership. When technology and infrastructure gave us access to things beyond our villages branding began to signal a different type of belonging, one that said ‘you can trust this because…

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Brand naming is tough. There are so many variables to consider and the finality of saying ‘that’s it’, feels like a huge decision. Your name is probably the first encounter a potential customer will have with your business. A brand name has to stand the test of time and wear a lot of hats. 5…

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Life’s too short to sell things you don’t believe in. ~ Patrick Dixon Often the real value of the work you do isn’t what gets delivered in the package, during the session or in the ebook. In order to differentiate you need to really understand the effect of what you do, sell, offer or deliver…

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A brand name is more than a word. It is the beginning of a conversation. ~ Lexicon Everyone can agree that there’s nothing really objectionable about calling your business ‘Bargain World’. It’s an innocuous name and most people won’t hate it. And that’s the problem. If you’re going to name your business, non-profit, product or…

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“Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.” Marianne Williamson People are scared. Especially people with big ideas and vision, who are doing great work. They are scared of doing the wrong thing, of making a misstep. Scared of being invisible and…

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“To handle a language skillfully is to practice a kind of evocative sorcery.” Charles Baudelaire Have you ever thought about what makes a good brand name? Is your business name evocative or interesting, fun or maybe just a bit boring? Some of the best brand names evoke emotions and memories, eliciting feelings within us. The…

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I once watched a whole community of highly intelligent, creative entrepreneurs allow an idea to become undone, never to see the light of day. And all because they couldn’t agree on what it should be called. I know your idea is ground breaking, it’s fresh and exciting and people are going to love it, once…

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