Posts Tagged ‘brand differentiation’
On Finding The Right Customers
Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.
Read MoreThe Lost Art Of Storytelling
What stories will you tell today and why will they matter to the people who hear them?
Read MoreOnly Human
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.
Read MoreBelieved In
The one thing all successful ideas have in common is that they spread. But why?
Read MoreWorthy
The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.
Read MoreStand Out
You, your product or your company can stand out by changing how someone feels about themselves in your presence, not just today, but every day.
Read MoreThe Value Of Discernment
The better we are at discerning who our right people are the more shared value we can create.
Read MoreExactly Who Do You Serve?
It’s easier to build the right business for the right people when you know who those people are.
Read MoreImmeasurable Success
How we keep score changes the stories we tell, the businesses we build and the societies we shape.
Read MoreThe Power Of Owning Your Work
When we own the work we’re proud of it becomes more valuable to the people we serve.
How are you owning the work you’re proud of?