Posts Tagged ‘brand awareness’
On Persuasion
Persuasion is less about making people have a complete change of heart and more about finding common ground.
Read MoreMake Your Customer The Hero
The best marketers give people something to believe in, not just something to buy.
Read MoreFaith Vs. Proof
We’re more likely to retain customers, get repeat sales and be recommended by simplifying the decision process.
Read MoreDo’s AND Don’t Do’s
It’s worth remembering that it isn’t only what we do that people notice— sometimes it’s what we don’t do that determines our results.
Read MorePurposeful Connection
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.
Read MoreBeing Heard Is Overrated
It’s easier to be heard when we shout. But being heard shouldn’t be our ultimate goal.
Read MoreYour Brand Is What You Consistently Do
What you consistently do—every time, without fail, differentiates your business.
Read MoreBetter Customers
When we know who we’re building for and what they care about, we get better.
Read MoreOn Being Valued
If we want to be valued for both the skills that differentiate us and the work that brings us joy, then we must find ways to articulate that value to our customers. Better stories create value.
Read MoreMessage Before Medium
Since our objective must always be resonance over reach, it isn’t the medium that should dictate our communication strategy—it’s the message.
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