Every business is founded on an assumption. We see a problem and propose a solution (maybe a new product or service), that we assume will be embraced with open arms. Before long we’ve fallen headlong for our idea, often without challenging our assumptions. Even with all the data in the world, it’s not possible to…

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Big ideas never start with a big idea—they start with a small problem, impacting a lot of people, that no one has worked out how (or cared enough) to solve. Slack, Powerwall, Instacart, iTunes, GoPro, Simple and on and on, fall into this category. You have to name the problem before you can begin to…

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