Posts Tagged ‘advertising’
On Persuasion
Persuasion is less about making people have a complete change of heart and more about finding common ground.
Read MoreMake Your Customer The Hero
The best marketers give people something to believe in, not just something to buy.
Read MoreBetter Than Maybe
As marketers, if the best use of our resources is to only speak to the people who want to hear from us, then targeting every maybe is not a great marketing strategy.
Read MoreMemorable Marketing
Memorable marketing isn’t just about what you say when—it’s about how you act at every moment.
Read More10 Benefits Of Strategic Storytelling
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.
Read MoreInvest in Second Contact
Both businesses and the customers win when we prioritise affinity over attention.
Read MoreWhat’s Your Promise To Your Customers?
There are a thousand ways to stand out with a better story. And you get to pick one.
Read MoreGet Specific To Get More Customers
The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
Read MorePersuade On Purpose, With Purpose
If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion and help people to make decisions they’re glad about.
Read MoreA Word About Value
How much is an avocado worth? The answer is, it depends. It depends on the season, the stock levels, how much the customer wants it and the context in which they are buying or consuming it. Buy an avocado from the market, and it might be as little as $2.50. Mash it up, serve it…
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