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How Much Runway Do You Need?

filed in Brand Strategy, Success


An aircraft must reach sufficient speed to take off. The pilot needs enough runway to achieve that optimum speed. The same is true of our projects and ideas. Velocity alone is not enough to make an idea fly. Ideas also need time.

We often focus our energy on gathering speed and creating momentum, while forgetting the importance of allowing ourselves enough runway. How much runway does your idea need?

Image by Björn

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