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The Power Of Relevance

I recently got an email about an online service I’d once signed up for.
The email detailed new product features. There was also a call to action.

“It’s been 3.2 Years since you updated your profile.”

This was the first time I’d heard from the company in over three years. I’d never once engaged with them or their platform in all that time and they knew it too.

We have more big and small data about our customers than ever before. Leveraging it to stay relevant to those customers is the greatest marketing shortcut there is.

How are you using your understanding of your customers to sustain your relationship with them?

Image by Quinn Dromboski

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