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You don’t need to compete
when you know who you are.


People don’t buy what you do, they buy how you make them feel and the story you give them to tell.


the Right Company is a community of small business owners getting support to build their right company.


Bernadette inspires business audiences to tell better stories, that move people to act, so that they can create an impact.


The course and guide that have helped hundreds of businesses to grow by understanding the story to tell.

recently on the blog

The One And Only

Competing is a zero-sum game.
We succeed when we make peace with the fact that we don’t need to compete when we know who we are.

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Better Marketers Show And Tell

Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of…

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Do’s AND Don’t Do’s

It’s worth remembering that it isn’t only what we do that people notice— sometimes it’s what we don’t do that determines our results.

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On Persuasion

Persuasion is less about making people have a complete change of heart and more about finding common ground.

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Make Your Customer The Hero

The best marketers give people something to believe in, not just something to buy.

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Faith Vs. Proof

We’re more likely to retain customers, get repeat sales and be recommended by simplifying the decision process.

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