You don’t need to compete
when you know who you are.


People don’t buy what you do, they buy how you make them feel and the story you give them to tell.


the Right Company is a community of small business owners getting support to build their right company.


Bernadette inspires business audiences to tell better stories, that move people to act, so that they can create an impact.


The course and guide that have helped hundreds of businesses to grow by understanding the story to tell.

recently on the blog

When Subjectivity Wins

Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the...

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Get Specific To Get More Customers

The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.

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Persuade On Purpose, With Purpose

If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion and help people to make decisions they’re glad...

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Invest in Second Contact

Both businesses and the customers win when we prioritise affinity over attention.

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Begin With Wants and Needs

All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.

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What’s Your Promise To Your Customers?

There are a thousand ways to stand out with a better story. And you get to pick one.

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