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What’s More Important Than Noticing Trends?

Enlightened entrepreneurs and visionary leaders don’t simply try to predict the next hit. They spend less time wondering about what people are interested in and more time caring about why people are drawn to it.

Yes, it’s important to notice trends, but it’s far more valuable to understand what’s driving them. When we know what motivates our prospective customers, we can spend more time making things that people want and less time trying to make people want the things we make.

Image by Maria Ekland

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