The sign had been hastily scrawled in blue biro. The letters gone over and over again to make them more visible to the passer-by. A short cut, that in the end didn’t give the benefit of a short cut at all.

It matters that your investment in recruiting doesn’t stretch to buying a sharpie to write the
‘WE’RE HIRING’ sign, that will live in your window for weeks.

It matters that the glasses are clean and the water jug full.

It matters that you notice when a cultural shift means more couples on shorter dates and fewer tables of four.

The small and seemingly insignificant decisions we make impact everything in more ways than we can know. The big things only come good because you made the little things matter.

Image by Astrid Westvang.