My dad had many manual jobs during his working life, but the one he loved most was being a painter and decorator. It was the only job he did, where he could stand back and find joy in his creative output at the end of the day. Painting was something he could say he was good at. His reputation preceded him.

His customers loved the end result—the pristine room, a freshly glossed front door. What they didn’t always see was the process that made the finished product great—the hours of preparing, sanding and undercoating the wood. The final coat was only as good as the effort that went into the layers of paint beneath it.

And so it goes for us and our work too.

Your clients aren’t just buying the result—they are investing in the value of your expertise and effort. You must remember to tell that story.

*Do you need help to reflect on the next right step for building your business or career? Then our group mentorship experience at the Right Company might be for you. We’re accepting applications for a handful of new members this week.

Image by Fernando Butcher