Jo is an amazing designer. She creates hand made scarves, from locally woven fabrics which she designs herself. Her website tells part of the story. Jo writes about the materials used, the time it takes to create the design, source just the right fabric dyes and weave the most exquisite scarves you have ever seen. I read all about her passion for her work, and why it’s important to be unique. I found out that Jo did made beautiful things, but I didn’t know why I should care about them.

Until I met her that is. “You know that you’ve done the right thing by spending that extra little bit on your scarf, when four or five people in the room stop you to admire it.” Jo said. And just like that I understand why I would want one, not simply because it would look great, but because of how I could imagine myself feeling when I wore it.

When Jamie Oliver makes a salad, he talks about the ingredients he’s added to make it taste perfect, but he doesn’t stop there, he paints a picture of you sharing it with family and friends.

http://www.youtube.com/watch?v=eHDsB6HOFDc

Don’t just make something wonderful. Make me a hero.

Image by Ashley Rose.