The customer you could follow up with.
The survey waiting to be sent.
The product you could trial.
The colleague yet to be contacted.
The copy you could test.
The important observation you might take action on.

Each one is an opportunity to learn something that could change everything.

The GoPro started as a camera wrist strap. Airbnb began with three guests on airbeds in a small apartment. Johanna Basford’s 7 million book sales were made because of a single illustration that was spotted by an editor.

All the plotting and planning in the world can’t compare to the benefits you reap and insights you gain from taking action. An imperfect first step has a better chance of getting you to where you want to go than standing still.

Pick one thing to do and start today.

Image by Steven Depolo.