Before you schedule that meeting.
Before you contact that supplier.
Before you attend that conference.
Before you pay for that marketing.
Before you hire that guy.

Ask yourself this simple question:

What’s the number one outcome I want to achieve by doing this?

When you get clear (and honest with yourself) about the desired outcome, the next step you need to take becomes more obvious and more useful.

And the flip side is that it’s the best question to ask your clients and customers too.

Image by Benjamin Lehman.