Matthew Weiner, the creator of the wildly successful TV series Mad Men carried that script around with him for four years, shopping the idea to whoever would listen. During that time people asked him if he was aware of how uncommercial his idea was before they rejected it. The reason the folks at AMC agreed to do the show was because it was the kind of show they would want to watch.

Build the business you’d want to visit.
Design the product you’d love to use.
Craft the email you’d be thrilled to receive.
Write the book you’re longing to read.
Create the community you’d crave to belong to.
Deliver the speech you’ve always wanted to hear.

If you can put that level of love into your work, you’re already one step ahead of the competition.

Image by Allan Rostron.