Any occurrence requiring undivided attention will be accompanied by a compelling distraction ~ Robert Bloch

There is a shiny new toy in the social networking sand box and you can’t wait to get stuck into it. It’s only natural to want a piece of the action, to see what the 10 million early adopters of Google Plus are raving about and to understand how circling is better than adding. Why? Because following is easier than leading and belonging is magnetic to the human condition.

Being in the Google Plus loop might be fun, it may even become a useful tool to leverage in your business down the track. But tools are just tactics. Tactics can become distractions and tactics alone don’t build your business, or make your idea a success.

You need to act on your own great ideas before you get distracted by someone else’s

So what could you do instead of getting distracted by Google Plus, (unless you’re Robert Scoble)?
Here’s a start, feel free to add your own:

1. Schedule time in the day to do uninterrupted work that supports your goals.
2. Start a blog. If you have one write a guest post.
3. Write a digital guide and give it away for free.
4. Notice things in the real world that aren’t working and think about ways to fix them.
5. Read books from start to finish.
6. Map out your objectives for the next year.
7. Start implementing strategies that will support them.
8. Design a product.
9. Build a twelve month launch calendar.
10. Look for unfulfilled worldviews and think about how to fulfil them.
11. Give a talk.
12. Write a newsletter and earn the right to connect with your audience.
13. Plan ways to make a difference, not just to be popular.
14. Skype a mentor.
15. Call a client.
16. Spend 30 minutes doing one thing without interruption.
17. Start a movement.
18. Take a day off.
19. Spend time offline, with people who matter to you.
20. Go outside, walk on the beach, by the river, or in the park.

*Full disclosure. Yes I do have a Google Plus account by kind invitation from a friend. So far I’ve added my profile picture.*

Image by rikulu.