Think about the last time you were influenced or persuaded by a message. What was it that changed your mind, opened your heart or compelled you to act? I can guarantee it wasn’t facts or data alone.

The most effective way to move people to act is by telling them a story.

These past weeks, what enabled world leaders to persuade us that it was necessary to close borders, ground aircraft, shut businesses and stay home, wasn’t just data—it was stories. Stories are hands down our most persuasive technology.

As we navigate and shape the future we want to see, we will need to tell better stories and become more story skilled.

The Story Skills Workshop is back by popular demand. If you want to learn and practice what great storytellers know, you can join using this special discount link for my blog readers.

Find out more about what people who have taken the workshop say about how it has helped them.

I’m looking forward to helping you to tell stories that inspire others. I hope you’ll join us.

Image by Kate Triffo