Why This? Why You? Why Now?

Three simple questions we are often reluctant to answer.

When you sit with the discomfort of reflecting on them before you embark on a project, you’ll be clearer about what the world needs from you and why. You’ll also have the beginnings of the story your audience wants to hear.

Why do the people you want to serve need your product or service?

Why are you the person or the company to bring this project to life for this audience?

Why is now the ideal time to begin?

And the bonus question.

What’s the story only you can tell the people you want to matter to?

Image by Lilibeth Bustos Linares