One day you will find a design you laboured over, taken and copied or several lines of copy you crafted, used and unattributed. And you will rant and rave until you realise, that there are things you can say and do that can’t be copied because those things are only true for you.

We spend billions of dollars every year trying to differentiate ourselves and the things we make serve and sell, often ignoring that what makes us different is the thing that’s closest to home. The truth that nobody else can own. The closer you can get to owning those truths, the more differentiated your brand will be.

Image by Michael Coughlan