When I first watched the video below about Silver Moon Bakery I shed a tear. I love the line where (spoiler alert) Judith the owner says;

“You have to love what you do, or at least enjoy it. Unless you have no choice in life and you have to do this because it’s the only thing you can do. Why not do something that you really enjoy?
I couldn’t go a day without bread.”

This is why her bakery has become a neighbourhood institution and her customers say they can find it blindfolded by following the wonderful aromas which waft over neighbouring streets.

Watch to the end if you care about building a brand that’s not just profitable but one that’s loved too.

What would you have to do so that your customers could find you blindfolded?

Go do that.

Image by MorBCN.