Walk along any suburban street. Sit in any cafe. Listen to telephone conversations at the airport lounge. Here’s what you’ll find. Everyone is having the same conversation.

The early morning gym junkies, the startup hub members, the mothers catching the train to work, the fathers in the book store and the teens glued to their Facebook walls. All worrying about the same things. Each with similar hopes and cares despite their differences.

All wanting to feel that whatever it brings, that this day, they mattered.

How are you helping your customers to belong and to feel that they matter?

Image by Ed Yourdon.