It’s fun to think about getting our products and services in the hands of the people we want to serve. In our rush to increase brand awareness we often overestimate the importance and impact of short-term, tactical marketing decisions. It’s possible to put things in perspective by answering some questions about your objectives before you begin.

10 Questions To Ask Before You Do Any Marketing

1. Is the product good enough?
2. Why is this the best way to grow our business?
3. Does this type of marketing align with our brand values?
4. Is this the best way to delight customers?
5. Could we do more if we spent the money differently?
6. Are we proud to put our name to this?
7. Why are we doing it this way?
8. What’s the alternative?
9. How will we know if it worked?
10. What exactly is the return we want from this marketing initiative (campaign, sponsored post, leaflet drop, product giveaway, collaboration and on and on)?

If it’s the right thing to do you’ll know.

Image by Philip Bouchard