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What’s Your Reason?

filed in Brand Strategy, Success

The pressure to take part in the race to be first is real, and not just in business. We’re subtly enrolled and invested in this quest from the moment our parents start comparing our progress from cutting teeth to crawling, with that of our peers.

Our culture associates coming first with being happier, having more freedom and an abundance of choices—but one doesn’t necessarily follow the other. Success and fulfilment don’t always go hand-in-hand, and ambition alone is not what drives accomplishment.

It’s more important to understand our motivation for taking part than it is to strive to cross the winning line first. What’s your reason?

Image by Frans Persoon.