Unlock the Magic in Your Story Now

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Get the Free 20 questions to Ask Before Launching Your Idea workbook when you sign up for occasional updates.

Worth Vs. Worthy

As business leaders and entrepreneurs, much of our energy and resources are spent understanding how best to communicate our value to customers. Many of the most successful companies flip this thinking on its head.

If we create things that are worthy of the time, attention and money of the people we hope to serve, we don’t need to spend so much time, attention and money trying to prove their worth.

Image by Susan Frazier.