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The Secret Power Of Promises

Have you noticed that about a month out from Christmas people begin not to be able to promise you anything?

“We’ll try to fit you in, but…you know how it is at this time of year. We can’t promise you anything.”

Promises are the reason we trust the brands that we trust. Promises are the reason we care about the companies we care about.

The ability to make and keep promises is one of the last differentiators we’ve got.

Image by Timothy K. Hamilton.

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