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Extraordinary Is…

filed in Brand Strategy

In a digital world, extraordinary is

Human.
Presence.
Care taken.
Handcrafted.
Eye contact.
Face-to-face.
Heart-to-heart.
The intangibles.
Genuine interest.
A timely response.
That feeling of belonging.
Thanking someone in person.
Executing on the small details.
A handwritten note inside the package.
Choosing the best ingredients even if they cost more.
Treating people the way you would want to be treated.
Extraordinary is hardly ever the extravagant gesture—it’s the ordinary thing, remembered.

Image by Brandon Warren

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