Unlock the magic in your story now.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates.

The Easy Part Of Marketing

filed in Brand Strategy, Marketing

The easy part of marketing is working out what to say, when and where, to whom, in order to sell what we make. We expend most of our energy on the easy part.

The hard part is understanding why it’s important to say what we’re about to say and who will care enough to listen. We should start with the hard part.

Image by sharkhats.