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The Difference Between Traffic And Visitors

filed in Brand Strategy, Marketing

When you optimise your website for “traffic” are you doing your best work?

Working out how to get “traffic” to find you is a tactic, that anyone with better technical support than you can win at. Giving “visitors” a reason to stay, means having a strategy for creating great content that can’t be easily duplicated.

“Traffic” is passing through. Far better to think in terms of how you can turn a visitor into someone who cares to return.

Tiny distinctions make all the difference.

Image by Sefano Corso.