When you optimise your website for “traffic” are you doing your best work?
Working out how to get “traffic” to find you is a tactic, that anyone with better technical support than you can win at. Giving “visitors” a reason to stay, means having a strategy for creating great content that can’t be easily duplicated.
“Traffic” is passing through. Far better to think in terms of how you can turn a visitor into someone who cares to return.
Tiny distinctions make all the difference.
Image by Sefano Corso.