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Brand Naming

A Brand Name Is The Start Of A Story

Let’s face it brand naming is hard. Communicating the essence of your idea or business in just a word or two is part science, part art.

Your brand name is the start of your story. The words you use to identify and express it matter. Brand naming and product naming is the ultimate challenge in creating the ‘singular idea’,
the one that will make people curious to know more—a word or phrase that draws them in.

Over the years I have earned a reputation for communicating the essence of ideas and creating compelling brand names that make room for the stories that brands are creating.

You can check out my portfolio of brand names.

CONTACT ME to discuss your brand naming project.

Here are just a few of the most recent brand names I’ve created.


Sharpe & Abel

My client was founding a different kind of law firm. They needed to communicate their strengths as legal strategists and wanted a name that harked back to traditional roots with a modern twist.


Cusp

My client’s company is creating a new range of smart appliances for the home. They needed a name that could be used internationally and communicated the visionary nature of the brand.


Waymark

Following a successful career in change management Joe was ready to launch his own change management consultancy. He wanted a brand name that would garner trust, reflect his expertise and one that his business could grow into.


Haven Lane

Haven Lane is a relaunch of the brand formerly known as the Healthy Chair Company.
The CEO of the company approached me to create a new brand name that encompassed a whole new vision for the company which designs, furnishes and styles homes for aged care.


Storywise

A U.S. based non-profit foundation which supports children’s literacy.


Raine & Makin

Rusty and Luke have been creating design for passionate people for many years. They are true rainmakers who needed a name for their newly launched business. It was my privilege to work with them.


Stoneturn

An Australian financial planning and wealth creation company, that does whatever it takes to get results for its clients.


Story Republic

Boutique video production company.


Hungry Nuts

Matt had a vision to produce a quality nutritious nut mix at a fair price. He also wanted his company to give back to the hungry in the community. For every bag of nuts sold Hungry Nuts will donate $1 to fight hunger in New York.


Work for Money, Design for Love

David Airey is a graphic designer and design author, who has built a reputation as a thought leader in the area of visual branding and working in design. His blogs reach more than 100,000 people worldwide and his first book Logo Design Love is an Amazon bestseller. David was struggling for a compelling title for his latest book about working in the design industry. He not only needed a compelling original title but the domain needed to be .com available. I believe Work for Money, Design for Love delivers that.

Unlock the magic in your story now.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates.