February 2014

An inspiring read and a truly powerful tool. Bernadette is a rare find – she doesn’t just know what she’s talking about, she’s not afraid to stand for why it matters. — JONATHAN RAYMOND

Marketing is not a department — it’s the story of how you create difference for your customers.

Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. Learn how to recognise opportunities that create value and to develop products and services that people love.