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Books

MEANINGFUL

The story of ideas that fly

The Fortune Cookie Principle

“This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else.”

— SETH GODIN

It’s not how good you are. It’s how well you tell your story.

The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn’t it time you gave your customers a story to tell? The Fortune Cookie Principle will show you how.