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Closing The Sale

It was a mid-week afternoon and the jewellery store was empty. Three assistants, and one customer … Read more

The Fortune Cookie Principle. The Keys To Telling Your Brand Story

I've been working to get my new book into your hands for the past nine months, so I'm thrilled to … Read more

The Opportunity Of The Disconnection Economy

If there's one thing I really hate it's queuing. You too? And we're not alone. Innovators are … Read more

You Don’t Need A Marketing Plan

Every business has a plan. Even if it's written on the back of a Post-it note. The plan talks … Read more

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