Recently on the Blog

Before You Pitch

At the end of the event a small group gathered around the presenter. He had flown in from Europe the … Read more

The Ideal Business

Something unexpected happened while I was on the phone to my health insurer making a quick change to … Read more

Most Marketing

Most marketing is designed to.... Get attention in the moment. Make people choose. Create … Read more

Why We Have A Hard Time Communicating Value

No self-respecting (or smart) cafe owner would describe his drip-filter coffee as 85% boiling water. … Read more

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