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Sorry: Easy To Say, Not So Easy To Do

The assistant serving at the counter apologised for the long wait, then for not having received the … Read more

Satisfaction Vs. Sentiment

Have you ever filled in one of those, 'we value your feedback' customer satisfaction surveys at the … Read more

Two Important Characteristics Of Successful Innovations, Products And Services

Successful innovations always start with the customer's story. The products and services people use … Read more

How To Find Tomorrow’s Customers

Most businesses, whatever their size are focused on growth. We want more leads, more fans, readers … Read more

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