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Attention Deficit

filed in Brand Strategy, Marketing

Worldwide ad spending for 2017 is expected to reach $583.91 billion. That’s an increase of 7.3% on last year. We spend extraordinary sums of money and disproportionate amounts of time trying to get people to notice us—often without being specific about the end we have in mind.

No business ever died from a shortage of attention. Companies and ideas fail because of a lack of resonance with the people they seek to serve.

Questions for you

How much attention is enough to sustain your business?
Are the time and money you invest in creating brand awareness converting to results?
What resources are you devoting to creation and connection that will help you to resonate?

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