Posts Tagged ‘worldview’
Begin With The Possibilities, Not The Limitations
When you’re scoping things out. When you’re strategising, or planning how to get from here to where you want to be, you often start by asking the wrong questions. You put your first focus in the wrong place. You start by thinking about what went wrong last time. By telling yourself what you can’t do…
Read MoreThe One Thing You Need To Learn From The World’s Greatest Marketer
Yesterday I did something I don’t normally do…I Googled Seth Godin. Not because I never have cause to, but because I have Seth’s blog on speed dial in my toolbar. The results made me chuckle. You see Seth has been circled by over 95,000 people on Google+ and he has never posted a single update…
Read MoreReframing How You Think About Customers
How many business books have you read where you are urged to think about how to capture the attention of your ‘prospects’? Quite a few I reckon, I’ve read them too, and something about the use of that word in particular always makes me squirm. A ‘prospect’ by definition is either a potential source of…
Read MoreWhy You Need To Change How You Think About Success
From the outside looking in success looks so easy. Successful people make it all look a bit like falling off a log. It’s easy to think that success happens in the moment, or is catalysed by one major event. Like being stranded while travelling, deciding to charter a flight and then selling tickets to other…
Read MoreYou’ve Got A Business Idea, Now What?
I’m sure you’ve heard the story about how Richard Branson chartered a private aircraft when his flight to Puerto Rico was cancelled, and how pitched the idea of sharing it to fellow passengers using a chalk board. Although he wasn’t planning to turn this into a long term business venture at the time, Richard still…
Read MoreWhy I Stopped Working For Coffee And 12 Reasons Why You Should Too
Are there still days when people ask to “pick your brain” and offer to buy you a cup of coffee? It’s tempting to take people up on those offers and flattering that they think you’ve got something valuable to contribute. I know. I’ve been there, done that and got the t-shirt. I understand the allure…
Read MoreHow To Make Your Message Stick
I read an interesting fact on the last few pages of my friend Mark’s new book Return on Influence, apparently most people abandon a business book after reading one third of it. This is an audience who decided they believed in the idea, author or maybe the title and cover design enough to invest, only…
Read MoreCreate What People Can’t Live Without — 8 Questions To Ask Before Launching An Idea
Where would you be without your laptop, smart phone, Google, take away coffee cups and quick drying nail polish? While you’re busy navigating your day today, think about what you couldn’t live without, the stuff that makes your life that little bit easier. All those things you didn’t even realise you needed, until someone brought…
Read MoreWhat’s The Purpose Of A Brand Story?
If you’ve got a great product or a killer service why do you need a brand story? You only have to look as far as your local cafe or boutique fashion labels to see that all brands are not created equal, and what usually separates the successes from the failures is a good story. The…
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