Posts Tagged ‘worldview’
The Difference Between Traffic And Visitors
When you optimise your website for “traffic” are you doing your best work? Working out how to get “traffic” to find you is a tactic, that anyone with better technical support than you can win at. Giving “visitors” a reason to stay, means having a strategy for creating great content that can’t be easily duplicated.…
Read MoreIf Only You Could Write Like Malcolm Gladwell
WANTED “A professional writer talented in non-fiction storytelling with a passion for the topics of startups, social entrepreneurship, cutting-edge science and technology, and the psychology of the crowd, capable of crafting non-fiction pieces that are captivating and massively popular (think Freakonomics or The Tipping Point) Location: Los Angeles or telecommute To apply: provide your resume…
Read MoreThe World Is Your Focus Group Now
Think about every conversation you overheard today. It may have been on the train, in the coffee queue, or while you waited in the hair salon. You know, the one where the guy on his mobile explained loudly that his taxi hadn’t turned up. Or when forty something Sarah confided how stressed out she was…
Read MoreThe Magic Of Making It Up As You Go Along
In Robin Sloan’s Fish: a tap essay, he asks what it means to love something on the Internet. Liking with a single click of the mouse is not the same as loving. To love something means to be moved enough to want more. It means to go back, retrace your steps, to linger. Yesterday I…
Read MoreBeing The Best
When I was a kid growing up in Dublin we always sat on the top deck of the bus on a Saturday evening coming home from a day in the city. As we passed Christchurch Cathedral we pressed our noses to the window and looked out at the long queue which snaked half way down…
Read MoreThe Art Of Giving People What They Really Want
The group fitness instructor at our local gym is exceptionally good at giving people what they really want. During a tough early morning Pump® session he doesn’t talk about resting heart rate or thermogenisis. Duane punctuates those last thirty seconds of effort by telling us that this is how we’ll get Michelle Obama arms. So…
Read MoreHow Coffee Became As Seductive As Diamonds
I have no idea how this happened, but twenty five years ago when my husband and I were choosing my engagement ring on student budgets, I found myself inside a tiny strategically lit room with a £20,000 ring on my finger. £20,000 was enough to buy a house in Dublin in those days. Fast forward…
Read MoreBetter Together
Putting your ideas out there is scary. Hitting publish is test of your nerve. Showing up most days involves commitment. Making room. Letting go of something else. You don’t, as (Seth would say), expect applause… but it’s lovely when you get it, and even better when it sounds like this. “Here’s a blog that succeeds…
Read MoreThe Last Thing You Should Rely On Is Your Resume
Your resume is not so much a testament to what you’ve done, it’s a timeline of where you’ve done it. The world doesn’t need to take your resume’s word for anything, it can find out more about you in three clicks of a mouse than you can tell in twenty perfect bound pages. When I…
Read MoreLessons From The $100 Startup + Win A Copy
Sometimes you get to the end of a book and struggle to remember a key message from it. Although The $100 Startup is written for people who aspire to live a life like the author Chris Guillebeau, (who still in his early thirties, has visited more than 175 countries and never had a boss), there…
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