Why This? Why You? Why Now? Three simple questions we are often reluctant to answer. When you sit with the discomfort of reflecting on them before you embark on a project, you’ll be clearer about what the world needs from you and why. You’ll also have the beginnings of the story your audience wants to…

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It’s true that people buy from companies they like. We feel an affinity with some brands and not others and our purchasing decisions reinforce our values. The Internet has given rise to a new kind of savvy, connected customer. She seeks out purpose driven brands whose ideals resonate with hers. While it’s important to spend…

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For years we’ve been rewarded for knowing the right answer. All of those gummed gold stars licked and stuck in copybooks next to neatly spaced handwriting, served their purpose. We can’t help wanting to know the answer. Knowing ‘how to’ is barely an advantage to the twenty first century business owner or entrepreneur, because there…

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I hardly ever write ‘how to’ posts, even though they are a great way to drive ‘traffic’ to your blog. If you want to do that, go write a great list post. Focusing on the ‘how to’ stops you thinking about the why and the what first. Most companies question, how they will get their…

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Jessica couldn’t believe it had been only three years since she opened the doors to the tiny clothing boutique she’d dreamed of owning one day. She remembered the excitement of finding the shabby little two roomed workshop, choosing colours for the walls and installing makeshift shelving and clothing racks where she could display all her…

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