Your idea is not a virus and here’s why. A virus doesn’t care who it infects. Everyone is a target. A virus’s only reason to be a virus is to survive. You actually care about the people who use your products, read your book, or sign up for your service. You are not in the…

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Here is the cold hard truth about the Internet, viral marketing and the way to make your ideas matter. The Internet gives you a million and one chances to amplify what’s great about what you do. It doesn’t actually make your idea better. 70,000 people found Philippa on Instagram. She was an amazing visual storyteller,…

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