An ideal audience isn’t just one that’s available—it’s one that’s receptive.
When we say something is just as important as how we say it.
Just two days before Christmas while every other retailer was happily dealing with long lines, the outdoor clothing and travel equipment store was empty. Not a customer in sight. They should have been doing a brisk trade in torches, camping accessories and stocking fillers, yet the assistants had plenty of time to finesse the ‘Boxing…Read More