Posts Tagged ‘success’
What Are You Promising?
I loved Ryan’s corner shop when I was a little girl. The smells of freshly delivered bread mingled with newsprint from the Evening Herald. It was a relief that Mr Ryan knew exactly what kind of ham your mother would want, without you having to explain in detail the part about making sure it was…
Read More5 Better Ways To Tell The Story Of Your Products And Services
I once heard a tea taster who tasted 1,000 cups of tea a day, explain that the secret to the perfect cup of tea was the water. He said that “water is the mother of tea”. That one phrase was enough to hold me still for a second longer. That’s something we all need to…
Read MoreHow Do I Sell My Idea?
This is probably the question I get asked the most. The truth is it’s the wrong place to start. You actually begin with a different question altogether, and that is. How am I going to help people to care about this? If you understand that you’re more than halfway there. Image by Pimpthida.
Read MoreThe 11 Whys Of Product Development
In my work with companies, entrepreneurs and businesses of all stripes, here’s what I’ve found. We mostly get stuck not because we don’t know the right answer, but because we haven’t begun to ask the right questions. Here’s a handy list of questions to ask before you bring your product, service or idea to market.…
Read MoreThe Difference Between A Good Idea And A Great Idea Is Just One Thing
Actually, the difference between a good and a great anything, (business, movie, hotel, product, blog, book, packaging, design, app, talk, school, song, art…..keep going), is that the great stuff, the things we give a damn about have the heart left in them. Heart the verb, not the hollow muscular organ that pumps blood around your…
Read MoreYour Work Is A Gift. Talking With James Victore
Your work is a gift. Doesn’t this stop you in your tracks for a second? That’s what it did to me when I saw James’s Victore’s talk on the subject (well worth bookmarking to watch later). James runs an independent design studio in Brooklyn, he is known for his original thinking and unforgettable work. James’…
Read MoreAttention Is A Two Way Street
Do you know what’s really ironic? Businesses spend thousands of dollars, manpower, head space and creative energy trying to get the attention of potential customers, and when they get it they waste it. The question for all of us, (not just in business but also in life) is how can we expect what we’re not…
Read MoreCreating Difference And Why It Matters
So, I’m sitting in a café writing my next book and thinking of you (this is a sneak peek at the cover, the subtitle isn’t even set in stone yet). I’ve found that thinking about (actually obsessing about) you, and what matters to you, is how I can make the most difference. But let me…
Read MoreThe Value of Soft Data
We assume that the most valuable data is static and lives on graphs and in spreadsheets. Turning to the graphs first, last and always to get to know your customers, is like looking at a child’s development purely on a growth chart. You’re definitely not getting the whole picture. While we’ve been busy analysing the…
Read MoreWhy You’re Stuck And The Perils Of Peer Gazing
There’s so much cool stuff ‘out there’. So many great ideas already being brought to market. And plenty of people who have done the things (or similar), that you want to do. The trouble is you can’t find a way to stop marveling and being just a teeny bit overawed by them. The Internet has…
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