Posts Tagged ‘strategic storytelling’
On The Face Of It
Our neighbours are selling their house. The selling agent said if they want to get the best price, they should give it a lick of paint. And so the decorators are outside today painting the railings. There’s no doubt that a fresh coat of paint will brighten the place up ready for auction day. But…
Read MoreGood Stories Drive Great Strategy
Successful brands have a great story long before they have a grand plan.
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