When we want to get a project off the ground, we are often confused about the best way to achieve our goal. We believe if we could only reach more people, we’d immediately have traction. But reach is a poor substitute for the trust of a handful of the right people. A deep connection trumps…

Read More

The more people have to attend to, the harder it is to get their attention. Attention is a precious resource. And as with any resource, scarcity creates value. Our culture has taught us that those who can capture the most attention win—never more so than in the digital age. So, we devote a considerable amount…

Read More

The promise of the digital age was the ability to more cheaply and rapidly raise awareness of our value, our message, or our cause. Digital media levelled the playing field and gave all of us the chance to spread our ideas. In some cases, the desire to quickly spread ideas has led to the misbelief…

Read More

The slim woman dressed in activewear, in line at the cafe next to the gym, orders a black coffee. As she’s handing over her card when the barista asks her the question he’s asked every single customer who ordered a takeaway coffee that morning. ‘Would you like a glazed doughnut for just $2 to go…

Read More

This day ten years ago you probably had plans in place for the year ahead. Maybe you achieved some of those goals in 2010. But I’m guessing that you could never have planned for some of the unexpected events, opportunities, twists and turns of the decade you’ve just lived. It turns out that it’s harder…

Read More

Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.

Read More

When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow—and focusing on how makes all the difference.

Read More

We can all benefit from learning to demonstrate, not just explain the value we create. Marketing and sales are about showing and telling.

Read More