Posts Tagged ‘Seth Godin’
Pick Yourself
Do you remember the feeling of helplessness in a junior team line up at school, as one by one the captains and team leaders of the moment chose who was ‘in’? Remember the fear of being last, of not being picked and the feeling of having no control over your destiny. As economies tank, and…
Read MoreBrand Names Are The Start Of A Story
From the moment the blue line appears on the pregnancy test and for the next 35 weeks, the one thing that obsesses most couples day and night while waiting for their new arrival is what they will call her. They compulsively leaf through baby name books, trawl websites and test out sound combinations and meanings.…
Read More20 Posts From Seth Godin You Probably Missed
Seth Godin’s writing and work continues to inspire marketers and brand storytellers, after more than a decade. I’ve done a deep search through the archives of his blog and uncovered some gems, that you may have missed (some haven’t even been retweeted). Bookmark and enjoy! Seth Godin on the Internet We wish Google didn’t exist…
Read MoreBeing Successful Isn’t About What You Do
Why is it that we’ve all got heroes that many of us haven’t ever met? If heroes are just ordinary people who do something extraordinary, how can they be so ubiquitous and uncommon all at once? I think this video goes part of the way to answering that question. That was you when you were…
Read MoreSeth Godin On Being An Entrepreneur, Telling Stories And Making Ideas Matter
It’s not every day you get to speak with one of your heroes. I had the opportunity to do just that when I talked to Seth Godin recently. Seth and his work need no introduction and I hope you get to take something away from the conversation we had about being an entrepreneur, telling stories…
Read MoreHow Will I Know You?
The 1915 design brief for the original Coke bottle was simple. The criteria were that it must be recognisable in the dark and if it was broken. The result; a timeless, elegant solution which plays a huge part in creating a memorable brand story. Think about how you could apply criteria like these to make…
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