The people you’re trying to reach and resonate with are filtering. From the contacts you try to add on LinkedIn, to the clients you’re hoping to attract. They are deciding who is worthy of their permission and their time.Read More
The better we are at discerning who our right people are the more shared value we can create.Read More
When we own the work we’re proud of it becomes more valuable to the people we serve.
How are you owning the work you’re proud of?
Persuasion is less about making people have a complete change of heart and more about finding common ground.Read More
The best marketers give people something to believe in, not just something to buy.Read More
Every day, we sell ourselves in adjectives that sell us short. Leader, expert, communicator, specialist, efficient, experienced, better, faster, cheaper. We’ve forsaken the effort of showing, for the convenience of telling. There is a better way. Don’t just tell us about the features and benefits of your product. Show us how that product changed the…Read More
It’s worth remembering that it isn’t only what we do that people notice— sometimes it’s what we don’t do that determines our results.Read More
It turns out that we don’t have to build trust and connection on the fly. We can do it on purpose.Read More
It’s easier to be heard when we shout. But being heard shouldn’t be our ultimate goal.Read More
What you consistently do—every time, without fail, differentiates your business.Read More