In my work with companies, entrepreneurs and businesses of all stripes, here’s what I’ve found. We mostly get stuck not because we don’t know the right answer, but because we haven’t begun to ask the right questions. Here’s a handy list of questions to ask before you bring your product, service or idea to market.…

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From the outside looking in The Lego Group had a hugely successful business a decade ago. It was a beloved brand that seemed to be surviving the digital age. The balance sheet told a different story though and Lego had more years in the red than in the black between 1998 and 2004. Part of…

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1. What problem are we solving? 2. What need are we fulfilling? 3. Who are we solving the problem for? 4. How are we least like the competition? 5. How do we tell that story? 6. Why this, why us and why now? What questions have you asked yourself? Image by dasmart.

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