3 Questions To Help You Find Your Niche

Look in the jewellery shop windows in any western city and you’ll notice the same trends—rings, bracelets and necklaces designed to appeal to what most people like the look of. Jewellery designer Megan Auman found her niche by marrying her talents as a metalsmith and designer, to create pieces that would change how a particular…

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All Of The People, All Of The Time

All around us big vanilla businesses and corporations are struggling to understand how to connect with customers and give people what they want. Businesses like McDonalds are ‘resetting’ and trying to find new ways to improve speed and affordability of their core offerings. Their strategy is to become even faster and cheaper. Meanwhile Mexican food…

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