It turns out that the tools and the tactics of new marketing aren’t a shortcut. The tried, trusted and true methods of old marketing help us to maintain our integrity and get to where we want to go.

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We recoil from the traditional marketing tactics that we are exposed to every day. We install ad blockers and put up barriers that help us to keep interruptions at bay. We recognise poorly thought out marketing strategies in a heartbeat, and yet when it comes to marketing our own products and services we often fall…

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