Posts Tagged ‘matter’
Soft Metrics
Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.
Read MoreHow Obstacles Create Value
The better we understand the obstacle, the better we get at solving the problem. And the better we can describe the obstacle, the better we become at selling the solution.
Read MoreWhen Marketing Works
Marketing works best when it’s in service of the customer.
Read MoreThe Bounds Of Possibility
Now that we are no longer bound by the constraints of probability, we must face the fact that we have a responsibility to own what’s possible. Opportunity abounds.
Read MoreWhat’s Your Customer Acquisition Strategy?
Successful selling is as much about customer discernment as it is about brand differentiation.
Read More10 Benefits Of Strategic Storytelling
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.
Read MorePlanned Progress
If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.
Read MoreBegin With Wants and Needs
All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.
Read MoreWhen Subjectivity Wins
Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.
Read MoreGet Specific To Get More Customers
The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.
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