matter

Soft Metrics

Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.

How Obstacles Create Value

By Bernadette | |

The better we understand the obstacle, the better we get at solving the problem. And the better we can describe the obstacle, the better we become at selling the solution.

When Marketing Works

By Bernadette | |

Marketing works best when it’s in service of the customer.

The Bounds Of Possibility

By Bernadette | |

Now that we are no longer bound by the constraints of probability, we must face the fact that we have a responsibility to own what’s possible. Opportunity abounds.

What’s Your Customer Acquisition Strategy?

By Bernadette | |

Successful selling is as much about customer discernment as it is about brand differentiation.

10 Benefits Of Strategic Storytelling

By Bernadette | |

Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.

Planned Progress

By Bernadette | |

If you’re going to build the business you want, then you must be intentional about how you’re going to do it. There is no such thing as accidental progress.

Begin With Wants and Needs

By Bernadette | |

All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.

When Subjectivity Wins

By Bernadette | |

Successful brands craft and tell stories for their ideal customers—the people who are ready to hear and believe them.The more subjective we can be in our sales and marketing, the better.