Posts Tagged ‘insights’
Every time we approach a new problem we believe we have to come at it with fresh eyes. Sometimes that is true. But we mustn’t ignore our lived experience. Whatever challenge or goal is in front or ahead of us, it’s worth remembering the resources we called on to get where we needed or wanted…Read More
The Flipside Of Persuasion
Sales and marketing are as much about understanding as they are about persuading.Read More
How Could We Have Done Better?
Whether things go right or wrong, we instinctively understand there’s always room for improvement. And yet, remarkably, we rarely stop to ask ourselves exactly how we could have done better. Instead, we beat ourselves up about our failures—playing the disappointment over and over in our head. Or we self-congratulate without taking the chance to build…Read More
From Insights To Advantages
Chip Wilson discovered that women liked to look great when they exercised and feel comfortable when they didn’t. Lululemon pioneered the activewear trend way back in 1998—a market that is predicted to grow to $178 billion by 2019. Dave Gilboa worked out that we hate feeling ripped off and paying as much for glasses as…Read More