Posts Tagged ‘innovation’
The Most Dangerous Thing About Your Competition
….is your obsession with them. Yes, we live in a giant digital goldfish bowl. This makes it possible to get stuck watching and worrying about what our competitors are doing. Almost every move they make, every accolade, acquisition and award is there for the world to see. It’s far more productive and more profitable to…
Read MoreThe Real Reason The Microsoft Store Is Empty
Clues about what matters to people and how their emotions drive their choices are all around us and there’s no better time to see evidence of this in action than during the festive season. Slate recently posted two images that tell two very different brand stories. Both photos were taken on what should have been…
Read MoreHow Do I Sell My Idea?
This is probably the question I get asked the most. The truth is it’s the wrong place to start. You actually begin with a different question altogether, and that is. How am I going to help people to care about this? If you understand that you’re more than halfway there. Image by Pimpthida.
Read MoreThe Difference Between A Good Idea And A Great Idea Is Just One Thing
Actually, the difference between a good and a great anything, (business, movie, hotel, product, blog, book, packaging, design, app, talk, school, song, art…..keep going), is that the great stuff, the things we give a damn about have the heart left in them. Heart the verb, not the hollow muscular organ that pumps blood around your…
Read MoreDon’t Make Things That People Want
On a gorgeous hot summer day at the beach you might kill for a Mr Whippy ice cream cone. But no matter how much you wanted an ice cream today, even if that ice cream was the best you’ve ever tasted, you probably won’t give Mr Whippy a second thought tomorrow. Why is that? When…
Read MoreWhy You’re Stuck And The Perils Of Peer Gazing
There’s so much cool stuff ‘out there’. So many great ideas already being brought to market. And plenty of people who have done the things (or similar), that you want to do. The trouble is you can’t find a way to stop marveling and being just a teeny bit overawed by them. The Internet has…
Read More3 Questions Every Innovator Needs To Ask
Microsoft is discounting it’s ‘Surface’ tablet just to get traction in the market. Even with all their innovation and marketing firepower Microsoft can’t make people care enough to switch, or belong. Innovation isn’t just about making something that works well, (I’ve never used a Surface, but I’m guessing it does). And marketing isn’t about tempting…
Read MoreThe Secret Of Disruptive Innovations
When the online eyewear retailer Warby Parker began selling boutique-quality glasses at a $95 price point they weren’t just trying to undercut the bigger players in the industry. Of course they did that and more, growing the company by 500% in just a year and mostly by word of mouth. The average customer who needs…
Read MoreThe Best Ideas Don’t Start With Solutions
Have you ever wondered why your ‘big ideas’ get stuck in mind map central, never to see the light of day, or don’t end up being as groundbreaking as you hoped? Part of the answer lies in the way you’ve been working on implementing those ideas. Those moments of genius and excited clarity that you…
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