Posts Tagged ‘ideas’
Tiny Markets Of Someone
Mr Ryan owned a corner shop in the tiny Dublin suburb where I grew up. It supported his family and employed his children while they studied for over 20 years. He didn’t seem to worry when yet another big supermarket opened close by. Sure, he knew some of his customers would go there for special…
Read MoreWant To Make And Impact? Just Add Context
The path to success is littered with great ideas that don’t fly. Even a good idea won’t catch on if people don’t see the value in it. It’s not enough to have an idea that might change everything, you have to find a way to help people buy into it. The truth is it doesn’t…
Read MoreThinking Beyond Customer Needs
The couple at the cafe order two teas and one cake with two forks. The story the woman has told herself is that they are sharing the cake she ordered. Halving the damage. The guy quietly sips his tea as she slices the cake into squares and begins eating the smaller pieces, picking around the…
Read MoreReturn On Relevance
Have you noticed how you react lately to unsolicited email or a cold call? Our interruption tolerance threshold is decreasing at a rapid rate and businesses and advertisers know it. In Australia we even have a do not knock register. Are people demanding one where you live? The people you want to speak to decide…
Read More7 Marketing Strategies That Work Better Than Advertising
Marketing used to mean advertising. If you wanted to sell something awareness on a mass scale was the shortcut. Remarkability or transparency didn’t have to be baked into your product. But we’ve come a long way from the days of Mad Men and the blurred line between getting noticed and being believed. Today anyone can….…
Read More10 Reasons People Buy Your Product Or Share Your Idea
People buy your product or share your idea because….. 1. It makes them feel…better, smarter, more beautiful, healthier, safe, loved and on and on. Online courses, Jimmy Choo shoes, perfume, gym membership, life insurance, organic fruit. 2. They are looking for a shortcut. Information, more time, easy payments or something else. Paypal, lawn mowing, TripAdvisor.…
Read MoreTina Roth Eisenberg On Trusting Your Gut And Following Your Passion
Have you ever had an idea you thought might work that still hasn’t seen the light of day? If you’ve longed to bring something you’re passionate about to life it might be time to watch the video chat I had with Tina Roth Eisenberg. Tina is a Swiss designer based in New York who runs…
Read MoreThe First Secret To Great Marketing
The first secret to great marketing is knowing where to start. “Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.” —SETH GODIN Most marketers start by thinking about what they want their customers to do. “Buy now”, “click this”, “give us…
Read More2 Questions To Answer Before Bringing An Idea To Market
1. How does your customer want to feel after she’s bought your product or experienced your service? 2. How are you going to get her there? Image by Renato Targa.
Read MoreCould Your Customers Find You Blindfolded?
When I first watched the video below about Silver Moon Bakery I shed a tear. I love the line where (spoiler alert) Judith the owner says; “You have to love what you do, or at least enjoy it. Unless you have no choice in life and you have to do this because it’s the only…
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